These are the skills I am passionate about and excel in:

  • One of my key skills is videography content creation. I have filmed, edited, and directed video content for ALN Apartment Data and NEWTEES, showcasing my ability to produce high-quality visual media for various platforms.

  • I have extensive experience in design, having created graphics for ALN's blog posts, market conditions reports, and newsletters. Additionally, I designed NEWTEES' website, logo, and t-shirts, showcasing my versatility and creativity in both digital and print media.

  • I meticulously scraped performance data for every single social media post from ALN's accounts. This involved gathering data from multiple platforms and compiling it into a comprehensive dataset. After organizing the information, I utilized pivot tables to analyze the performance metrics. The analysis revealed a clear trend: video content consistently outperformed other types of posts in terms of engagement and reach. Based on these findings, we strategically shifted our content strategy for the following year to focus more heavily on video content, aiming to maximize our social media impact and engagement.

  • For my branding experience, I developed the company's name and logo, crafted the visual identity design, and established the brand voice for NEWTEES, a K-pop streetwear company. This comprehensive approach to branding helped to build a cohesive and recognizable identity for NEWTEES, appealing to its target audience and solidifying its presence in the market. In addition, I created content that aligned seamlessly with ALN's brand, ensuring consistency in terminology, voice, font, and brand colors.

  • I have extensive experience in event marketing, including working booths at tradeshows where I honed my skills in tradeshow etiquette and customer engagement. Additionally, I successfully hosted pop-up shops to sell clothes for NEWTEES, demonstrating my ability to plan, organize, and execute retail events that drive sales and brand visibility.

  • I successfully managed Instagram paid ads campaigns to significantly boost engagement, increase brand awareness, and drive sales. By strategically targeting our audience and optimizing ad content, we effectively enhanced our reach and engagement metrics. This approach not only increased our brand's visibility but also contributed to achieving higher conversion rates and sales growth on the platform.

  • I developed the content strategy for NEWTEES' first clothing drop, meticulously planning and executing a series of engaging posts to build anticipation and drive sales. This strategic approach ensured a successful launch and set the foundation for our brand's growth.

  • I developed creative landing pages that convert leads into clients.

Videography

I have traveled to various cities from Texas to California for tradeshows, capturing these moments along the way. All videos were filmed using an iPhone 14 Pro Max and edited with Camtasia.

I edited podcast-style videos, specifically focusing on solo monologue formats for YouTube. My goal has been to enhance these videos, making them more engaging and entertaining for viewers. Through creative editing techniques, I ensure that each monologue maintains a dynamic and captivating flow, holding the audience's attention from start to finish.

short, concise, and packed with engaging stories that entertain from start to finish.

Thumbnail for ALN Vocal Video link

Thumbnail for ALN Vocal Video link

I was tasked to create an ad for ALN Apartment Data's Instagram. I designed four images combined as one to create a seamless effect when scrolling through the carousel of images. I chose this effect to boost engagement with the post.

I was tasked to create an ad for ALN Apartment Data's Instagram. I designed four images combined as one to create a seamless effect when scrolling through the carousel of images. I chose this effect to boost engagement with the post.

Images I created for individual sales executives to share on their personal social media accounts to announce that they are attending said tradeshow

Images I created for individual sales executives to share on their personal social media accounts to announce that they are attending said tradeshow

I created images announcing Jordan Brooks speaking engagements.

I created images announcing Jordan Brooks speaking engagements.

Images to encourage viewers to sign up for events featuring out multifamily specialists.

Images to encourage viewers to sign up for events featuring out multifamily specialists.

Created for Paige Kitchens to announce she will be attending the Mid Florida Housing Summit.

Created for Paige Kitchens to announce she will be attending the Mid Florida Housing Summit.

I found Video content performed best, and a 33% increase in followers on Linkedin.


Branding

As the Creative Director of NEWTEES, a K-pop Streetwear brand, I oversee all aspects of creative development and brand strategy. From designing the logo and brand name to crafting unique t-shirt designs and defining the brand's voice, I ensure every element reflects our unique identity. I scheduled studio time for photoshoots to capture our collections in the best light and manage our social media accounts, engaging with our community. With a keen eye for detail, I strategize content that resonates with our audience. Visit NEWTEES.CO or the e-commerce tab to view the website I designed for the store.

I curated content for ALN Apartment Data that perfectly embodied our brand identity. Utilizing the brand font and colors, Open Sans and #0089ff hex blue, I ensured visual consistency across all platforms. Crafting an authoritative voice, we established ourselves as the foremost experts in apartment data, delivering valuable insights and information to our audience

Event Marketing

  • ALN Sponsored Barbie Party

    ALN was a co-sponsor of a Barbie themed party at the 2024 Apartment Innovation and Marketing Conference in Huntington Beach, Califonia.

  • Newtees pop-up

    First pop-up for NEWTEES at the K-Pop Spring Festival on April 27, 2024. In total, there were 40 vendors at the NRH Centre in North Richland Hills, Texas.

  • NEWTEES pop-up 2

    Second pop-up at the Perfect Night cup-sleeve event on May 4, 2024 at R&B Tea Carrollton, TX.

  • ALN Apartment Data Booth

    Our booth at the 2024 Texas Apartment Association tradeshow.

PPC SPECIALIST

By designing creative ads and meticulously researching our target audience, I developed the most cost-effective paid ad strategy. This approach allowed us to maximize our advertising budget, engage the right audience, and achieve exceptional results with minimal spend.

Content Stategy

NEWTEES began as a simple B2C marketing project, but it quickly became my passion. I grew obsessed with every aspect of its development, from crafting the brand to watching it flourish. This journey transformed NEWTEES from a mere concept into a thriving K-pop streetwear brand.


  • For my content strategy at NEWTEES, I initiated a daily posting schedule on Instagram immediately after announcing the first drop date. For two weeks leading up to the drop, I posted every day, boosting each post to drive more profile visits, increase brand awareness, and build hype. On the drop day, I announced that our store was live and continued daily posts thereafter, shifting the boost goals to drive website visits and convert those visits into sales. This dynamic approach effectively sustained the hype and maximized our sales potential.

  • Following this strategic approach, we achieved $2,500 in sales and grew our Instagram account to over 400 followers in just two months. This success demonstrates the power of consistent, targeted content and effective audience engagement in driving both brand growth and revenue.

Landing PAges